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For the buyer who has the logo and the list but not the files: the artwork has to be built to fit each item, and the sample is the last point at which a mistake can still be caught.

This page covers the work between your logo and the bulk run — how production artwork is put together item by item, when a physical sample is worth making and when it can be simplified, and the confirmation that has to be in place before anything runs.

Artwork, proof or sample — then bulk

The service

Production artwork, made for the item.

Four things the design team produces between your logo and the bulk run, and the item each of them is produced for.

  • Artwork built for the item

    Logo layout set for the product it goes on and fitted to that product's decoration area, with the mark resized so it sits correctly on each item instead of being scaled across the whole list.

  • A mockup to approve

    Product mockups put the logo on the item rather than on a flat sheet, so what is approved is the item as it will look, not the file as it was drawn.

  • Files split by process

    Print and embroidery files are adjusted for each process, so the same mark is prepared separately for a printed lanyard and for an embroidered patch, cap or garment.

  • Your concept, made producible

    A concept you already have is optimised for production rather than replaced, and the packaging layout is set for the items that will be packed together.

How it runs

From the brief to the confirmation.

The four points the artwork and the sample decision pass through, and what is settled at each one.

  1. Brief and the item

    What the product is, how many, how it is decorated and when you need it. Where the list is already decided it is worked from as it stands; where only the occasion is known, the product is chosen first and the artwork follows.

  2. Artwork and mockup

    The logo is laid out for each item, resized to its decoration area and files are prepared for the process it is decorated by, with a mockup so the mark is seen on the product.

  3. Proof or sample

    Where the risk is low the artwork is settled on an electronic proof. Where it is not — a new product or a new supplier, a strict Pantone reference, a special material, size or structure, a complex logo, custom packaging or a high-value order — a physical sample is made.

  4. Confirmation, then production

    The proof is accepted or the sample is confirmed, the product specification is confirmed with it, and the order moves to purchase or production start.

Nothing runs on a verbal yes. What was approved — the proof you accepted or the sample you confirmed — is what production works from, and the product specification is confirmed with it before the order moves.

The limits

What this service does not carry.

Five things worth knowing before the artwork starts, because they are the ones a buyer usually finds out late.

  • This is production design work. A full brand identity programme, a large original creative project, or design work with no direct relation to production is not taken on here; the three designers work on the artwork an order needs.
  • A physical sample is not automatic. It is advised for a new product or a new supplier, a strict Pantone reference, a special material, a special size, a special structure, a complex logo, custom packaging or a high-value order — and whenever you ask for one.
  • It can be simplified on a mature product from a mature supplier, a repeat order, a simple logo, an electronic proof you accept, or an urgent order where you accept the risk. The decision is taken with you rather than for you, and it is taken against the risk in the order.
  • Samples carry a cost that is stated rather than hidden: a stock sample is free but the international courier is normally yours, and a custom sample is charged at the actual sampling cost with the courier normally yours as well. A key account or a key project can be approved differently, and that approval is the only thing that changes it.
  • Where the colour requirement is clear, the Pantone number is the main basis for confirming the colour, and colour is confirmed at the pre-production stage. A strict colour project confirms the colour before the bulk run rather than judging it from a screen.

A change after confirmation is a new check rather than a favour: a quantity, colour, logo, packaging, material or date change is re-checked against cost, production and lead time, and the price and the delivery date are confirmed again on that basis. Cost that has already been incurred is not absorbed by default.

What we need from you

What the artwork is built from.

Six facts are confirmed before a formal quotation. These are the ones the design work turns on, and they can arrive in one message.

Before the artwork starts

The artwork can begin on less than a finished brief: where the list is already decided it is worked from as it stands, and where only the occasion is known the product is chosen first.

  • The product, or the occasion with a headcount, a budget and a date if the list is still open
  • The quantity, per item
  • The logo you use today, and where it has to sit on each item
  • The decoration for each item: print, embroidery or another logo process
  • The Pantone reference, where the colour requirement is already clear
  • The date the goods have to be in your hands, and the delivery country

What comes back to you

What the design team produces from those facts, and the point at which it is put in front of you for approval.

  • A logo layout for each item, fitted to that item's decoration area
  • A mockup showing the mark on the product rather than on a flat surface
  • Print or embroidery files prepared for the process the item is decorated by
  • An electronic proof, or a physical sample where the risk calls for one
  • The packaging layout for the items that will be packed together

Where one of these is still open, say so and the artwork is planned around what you have. Where a detail turns on the item, the process or the file rather than on a choice, we say so instead of filling in a number: it depends on the specification — ask for a quote.

Questions buyers ask

Sample and artwork questions.

The questions that come up between the artwork and the sample, answered the way they would be answered by email. A native disclosure, so each answer opens on its own and no script is needed.

  • Do we pay for samples?

    A stock sample of an existing product is free, and the international courier is normally at your cost. A custom sample is charged at the actual sampling cost, and the courier is normally at your cost there as well. A key account or a key project can be approved differently, and that approval is what changes the arrangement.

  • When can a physical sample be skipped?

    On a mature product from a mature supplier, a repeat order, a simple logo, an electronic proof you are happy to accept, or an urgent order where you accept the risk. On a new product or a new supplier, a strict Pantone reference, a special material, size or structure, a complex logo, custom packaging or a high-value order, a sample is advised instead. The sample and the proof are two ways of reaching the same confirmation point, not two different standards of care.

  • Can an electronic proof be enough on its own?

    Often, yes, and where the risk is low it is the sensible route — the decision is taken against the order rather than by habit. Where the colour is strict, remember what the proof cannot do: colour is confirmed on the item at the pre-production stage, and that confirmation is the point where a colour is actually agreed rather than seen.

  • What logo files should we send?

    Send the version you hold: the file the logo was drawn in, the one you send to printers, or the only copy you have. There is no format list published here, because what matters is whether the file can be used for the process the item is decorated by. If it has to be re-created for production, that is checked when it is seen and it is quoted rather than assumed — it depends on the file and on the process.

  • What if the quantity or the logo changes after we confirm?

    A change to the quantity, colour, logo, packaging, material or date is looked at again if it affects cost, production or lead time, and the price and the delivery date are confirmed again on that basis; cost that has already been incurred is not absorbed by default. The list, the artwork and the date are held as one picture, so a change to one of them is checked against the other two.

Send the artwork you have.

A logo file, the items it has to go on and the date is enough to start; if the list is still open, the occasion, the headcount and the date are enough. Where a sample is needed, its cost and the courier are stated before it is made, and where the artwork can be settled on a proof instead, that is said as plainly.

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